mmhmm

About

mmhmm is an app that helps people be more engaging on video. We show people how easy it is to make their live and recorded video more compelling and fun. The pandemic accelerated video’s importance in our work and social lives, and for the interactions that are better on video, mmhmm can help.

My role

I launched the blog and wrote profiles of community members to showcase inspiring use cases. I also write the majority of email, website, in-app, and help center marketing material to explain a growing list of features for a fast-moving, innovative product.

Voice

mmhmm’s tone has wry humor. It’s as straightforward and easy to follow as the app itself.